<table cellspacing="0" cellpadding="0"> <tbody> <tr> <td> <span style="font-weight: bold;">EN LA EDICIÓN DE DICIEMBRE DE REVISTA EKOS PODRÁ CONOCER CADA DETALLE DEL RECONOCIMIENTO EMPRESARIAL MÁS IMPORTANTE DEL PAÍS.<br /> </span><br /> Por 10 años consecutivos, fiel a su línea editorial, Revista Ekos Negocios ha reconocido la eficiencia empresarial en Ecuador. Para 2013, también se decidió reconocer a las empresas con mayores niveles de satisfacción al cliente y a las marcas más recordadas, valores vitales para el éxito de una organización.<br /> <br /> La velada empresarial fue el punto de encuentro para reconocidos empresarios y respetadas autoridades como el Econ.<span style="color: black;"> </span> Carlos Marx Carrasco, Director del Servicio de Rentas Internas. Más de 500 personas disfrutaron de una velada íntima y llena de reconocimientos. Esta edición, como cada año, fue auditada por la empresa Deloitte.<br /> <br /> <span style="font-weight: bold;">A continuación, compartimos las metodologías de cada reconocimiento y las empresas que se llevaron un galardón:</span><br /> <br /> <span style="font-weight: bold;">EL RECONOCIMIENTO A LA EFICIENCIA EMPRESARIAL<br /> </span>Para la premiación del año 2013, el Servicio de Rentas Internas (SRI) entregó información de total de ingresos, utilidad e impuestos de las empresas para el año 2012. Esto hizo que se elabore una metodología que permita premiar a las entidades a partir de la información disponible. La metodología se concentra en 4 aspectos principales:<br /> <ul> <li>Crecimiento en ventas: crecimiento de los ingresos de las empresas entre los años 2011 y 2012. </li> <li>Rentabilidad (Utilidad/Ingresos totales): evalúa la rentabilidad generada por las empresas en el año fiscal. </li> <li>Carga tributaria (Impuestos/Ingresos totales): evalúa el cumplimiento tributario de las empresas. </li> <li>Tamaño de la empresa: se aplica en función del nivel de ingresos de las compañías.</li></ul>De esta manera, se calcularon los valores promedio y las desviación estándar de cada uno de los indicadores, a excepción de los ingresos, para los cuales se trabajó con percentiles. Para que esto sea válido, era necesario excluir valores extremos que distorsionan los resultados. Para poder trabajar con promedios y desviaciones homogéneas se eliminó en todos los casos el 5% de la muestra en sus extremos para cada uno de los sectores analizados. <br /> <br /> <span style="font-weight: bold;">Empresas Eficientes<br /> </span><br /> <table cellspacing="0" cellpadding="0" style="width: 630px; border-left-width: 1px; border-left-color: black; border-left-style: solid; border-top-width: 1px; border-top-color: black; border-top-style: solid;"> <tbody> <tr> <td class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black; background-color: black;"> <b><span style="color: white;">RAZÓN SOCIAL</span></b><br /> </td> <td style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid; background-color: black;"> <b><span style="color: white;">SECTOR ECONÓMICO</span></b><br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> INCUBADORA NACIONAL CA INCA<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Avicultura<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> ROSAPRIMA CIA. LTDA.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Floricultura<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> CEPSA S.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Comercialización de combustilbes y lubricantes<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> INDUSTRIAS MOTORIZADAS INDUMOT SA<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Comercio automotor<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> AYMESA S.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Industria Automotriz<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> MEAD JOHNSON NUTRITION ECUADOR CIA. LTDA.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Venta y distribución de alimentos y bebidas<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> TELEVISION Y VENTAS TELEVENT S.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Venta de Electrodomésticos<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> TUBOSCOPE VETCO INTERNATIONAL INC<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Venta de Maquinaria Pesada<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> CORPORACION FAVORITA C.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Supermercados<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> CONSTRUCTORA HERDOIZA GUERRERO S.A<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Construcción<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> COLGATE PALMOLIVE DEL ECUADOR SOCIEDAD ANONIMA <br /> INDUSTRIAL Y COMERCIAL<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Cuidado Personal<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> BEIERSDORF S.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Industria farmaceútica<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> GALAPAGOS CORPORACION TURISTICA GALATOURS SA<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Agencias de Viaje<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> AMAZONASHOT HOTELERIA ORGANIZACIONES Y <br /> TURISMO S.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Hoteles<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> AGRICOLA ALZAMORA CORDOVEZ CIA. LTDA.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Extracción y producción de aceites y grasas<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> UNIVERSAL SWEET INDUSTRIES S.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Producción de confites y golosinas<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> KIMBERLY - CLARK ECUADOR S.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Industria del Papel<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> INDUSTRIAS CLAVEC CIA. LTDA<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Industria Metálica<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> LACTEOS SAN ANTONIO C.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Producción de lácteos<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> SERTECPET S.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Fabricación de maquinaria y equipos<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> PINTURAS ECUATORIANAS S.A. PINTEC<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Pinturas<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> PLASTICOS PANAMERICANOS PLAPASA S.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Plásticos y Caucho<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> JOHNSONWAX DEL ECUADOR S.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Comercio y fabricación de productos de limpieza<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> SALUDSA SISTEMA DE MEDICINA PREPAGADA DEL <br /> ECUADOR S.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Medicina prepagada<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> PICHINCHA SISTEMAS ACOVI CA<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Actividades Empresariales<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> BANRED S. A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Actividades informácticas<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> OPTIMIZACION DE MEDIOS DIRECTOS DEL ECUADOR <br /> OMD ECUADOR S.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Publicidad<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> DESCASERV ECUADOR S.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Telecomunicaciones<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> TRANSPORTES NOROCCIDENTAL CIA. LTDA.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Transporte<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> CONSORCIO ECUATORIANO DE TELECOMUNICACIONES <br /> S.A. CONECEL<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Telefonía celular<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> COMERCIAL KYWI S.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Ferreterías<br /> </td> </tr> <tr> <td nowrap="" valign="bottom" class="style1" style="border-right: 1px solid black; border-bottom: 1px solid black;"> ECONOFARM S.A.<br /> </td> <td nowrap="" valign="bottom" style="width: 36%; border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"> Farmacias<br /> </td> </tr> </tbody></table><br /> <span style="font-weight: bold;">Bancos<br /> </span><br /> <table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="630px" style="border-collapse:collapse;mso-yfti-tbllook:1184;mso-padding-alt: 0cm 3.5pt 0cm 3.5pt"> <tbody> <tr style="mso-yfti-irow:0;mso-yfti-firstrow:yes;height:15.0pt"> <td nowrap="" valign="bottom" class="style2" style="border: 1pt solid windowtext; background-color: black; padding: 0cm 3.5pt; background-repeat: initial initial;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:white;mso-themecolor:background1;mso-fareast-language:es">Rk Bancos<o:p /></span></p> </td> <td nowrap="" valign="bottom" class="style3" style="border-right: 1pt solid windowtext; border-top: 1pt solid windowtext; border-bottom: 1pt solid windowtext; background-color: black; padding: 0cm 3.5pt; background-repeat: initial initial; border-left-style: none;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:white;mso-themecolor:background1;mso-fareast-language:es">Nombre Banco Privado <o:p /></span></p> </td> <td width="42%" nowrap="" valign="bottom" style="width: 42.14%; border-style: solid solid solid none; border-top-color: windowtext; border-right-color: windowtext; border-bottom-color: windowtext; border-top-width: 1pt; border-right-width: 1pt; border-bottom-width: 1pt; background-color: black; padding: 0cm 3.5pt; height: 15pt; background-position: initial initial; background-repeat: initial initial;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:white;mso-themecolor:background1;mso-fareast-language:es">CATEGORIA<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:1;height:15.0pt"> <td nowrap="" valign="bottom" class="style2" style="border-left: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; padding: 0cm 3.5pt; border-top-style: none;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">1<o:p /></span></p> </td> <td nowrap="" valign="bottom" class="style4" style="border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt; border-left-style: none; border-left-color: inherit; border-left-width: medium; border-top-style: none; border-top-color: inherit; border-top-width: medium;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">INTERNACIONAL<o:p /></span></p> </td> <td width="42%" nowrap="" valign="bottom" style="width:42.14%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">BANCOS GRANDES<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:2;height:15.0pt"> <td nowrap="" valign="bottom" class="style2" style="border-left: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; padding: 0cm 3.5pt; border-top-style: none;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">2<o:p /></span></p> </td> <td nowrap="" valign="bottom" class="style4" style="border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt; border-left-style: none; border-left-color: inherit; border-left-width: medium; border-top-style: none; border-top-color: inherit; border-top-width: medium;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">PACIFICO<o:p /></span></p> </td> <td width="42%" nowrap="" valign="bottom" style="width:42.14%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">BANCOS GRANDES<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:3;height:15.0pt"> <td nowrap="" valign="bottom" class="style2" style="border-left: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; padding: 0cm 3.5pt; border-top-style: none;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">3<o:p /></span></p> </td> <td nowrap="" valign="bottom" class="style4" style="border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt; border-left-style: none; border-left-color: inherit; border-left-width: medium; border-top-style: none; border-top-color: inherit; border-top-width: medium;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">BOLIVARIANO<o:p /></span></p> </td> <td width="42%" nowrap="" valign="bottom" style="width:42.14%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">BANCOS GRANDES<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:4;height:15.0pt"> <td nowrap="" valign="bottom" class="style2" style="border-left: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; padding: 0cm 3.5pt; border-top-style: none;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">1<o:p /></span></p> </td> <td nowrap="" valign="bottom" class="style4" style="border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt; border-left-style: none; border-left-color: inherit; border-left-width: medium; border-top-style: none; border-top-color: inherit; border-top-width: medium;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">CITIBANK<o:p /></span></p> </td> <td width="42%" nowrap="" valign="bottom" style="width:42.14%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">BANCOS MEDIANOS Y PEQUEÑOS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:5;height:15.0pt"> <td nowrap="" valign="bottom" class="style2" style="border-left: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; padding: 0cm 3.5pt; border-top-style: none;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">2<o:p /></span></p> </td> <td nowrap="" valign="bottom" class="style4" style="border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt; border-left-style: none; border-left-color: inherit; border-left-width: medium; border-top-style: none; border-top-color: inherit; border-top-width: medium;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">LOJA<o:p /></span></p> </td> <td width="42%" nowrap="" valign="bottom" style="width:42.14%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">BANCOS MEDIANOS Y PEQUEÑOS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:6;mso-yfti-lastrow:yes;height:15.0pt"> <td nowrap="" valign="bottom" class="style2" style="border-left: 1pt solid windowtext; border-right: 1pt solid windowtext; border-bottom: 1pt solid windowtext; padding: 0cm 3.5pt; border-top-style: none;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">3<o:p /></span></p> </td> <td nowrap="" valign="bottom" class="style4" style="border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt; border-left-style: none; border-left-color: inherit; border-left-width: medium; border-top-style: none; border-top-color: inherit; border-top-width: medium;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">COOPNACIONAL<o:p /></span></p> </td> <td width="42%" nowrap="" valign="bottom" style="width:42.14%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">BANCOS MEDIANOS Y PEQUEÑOS<o:p /></span></p> </td> </tr></tbody></table><br /> <span style="font-weight: bold;">EL ÍNDICE NACIONAL DE SATISFACCIÓN AL CLIENTE (INSC)<br /> </span>El Índice Nacional de Satisfacción al Cliente (INSC) es una medición “externa” y de alto valor para las empresas en Ecuador, que da cuenta, con una metodología robusta, del desempeño de las organizaciones en las distintas categorías, vistas por sus propios clientes.<br /> <br /> Corresponde a un sistema de evaluación nacional que a través de 18.000 entrevistas aleatorias en las ciudades de Quito, Cuenca y Guayaquil, evalúa la percepción de valor y satisfacción de los clientes de los sectores de servicios, en base a los cinco atributos que generan lealtad en los clientes:<br /> <ul> <li>Satisfacción</li> <li>Valor</li> <li>Recomendación</li> <li>Recompra</li> <li>Problemas</li></ul>De esta manera se establece un ranking según el origen de la empresa: Servicios de libre compra (el cliente no requiere de un contrato para recibir el servicio) o Servicios bajo contrato (el cliente requiere firmar un contrato previo para recibir el servicio).<br /> <br /> Las variables involucradas son ponderadas con él 20% cada una. Así se obtiene un valor dentro del 100% que permite dar una posición de la marca dentro del sector relacionado.<br /> <br /> Las marcas son ordenadas por sector, y se procede a un re escalamiento, en el que la empresa con mayor INSC adquiere la mayor puntuación de 20 puntos, en relación a esta se establecen las calificaciones del resto de empresas en cada sector.<br /> <br /> <table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="630px" style="width:border-collapse:collapse;mso-yfti-tbllook:1184;mso-padding-alt: 0cm 3.5pt 0cm 3.5pt"> <tbody> <tr style="mso-yfti-irow:0;mso-yfti-firstrow:yes;height:15.0pt"> <td width="100%" nowrap="" colspan="3" valign="bottom" style="width: 100%; border: 1pt solid windowtext; background-color: black; padding: 0cm 3.5pt; height: 15pt; background-position: initial initial; background-repeat: initial initial;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="color: white; font-weight: bold;">LIBRE COMPRA</span><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:white;mso-fareast-language:es"><o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:1;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; background-color: black; padding: 0cm 3.5pt; height: 15pt; background-position: initial initial; background-repeat: initial initial;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:white;mso-fareast-language:es">Rk Sector<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; background:black;padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:white;mso-fareast-language:es">Marca<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; background:black;padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:white;mso-fareast-language:es">Sector<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:2;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">1<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">LAN<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">AEROLINEAS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:3;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">2<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">AEROGAL<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">AEROLINEAS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:4;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">1<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">CREDITOS ECONÓMICOS<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">ALM DE ELECTRODOMESTICOS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:5;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">2<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">ALMACENES JAPÓN<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">ALM DE ELECTRODOMESTICOS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:6;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">1<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">McDONALD`S<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">COMIDAS RAPIDAS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:7;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">2<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">KFC<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">COMIDAS RAPIDAS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:8;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">1<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">L´BEL<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">COSMETICOS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:9;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">2<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">AVON<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">COSMETICOS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:10;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">1<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">CRUZ AZUL<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">FARMACIAS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:11;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">2<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">SANA SANA<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">FARMACIAS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:12;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">1<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">SUPERMAXI / MEGAMAXI<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">SUPERMERCADOS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:13;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">2<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">MI COMISARIATO<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">SUPERMERCADOS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:14;height:15.0pt"> <td width="100%" nowrap="" colspan="3" valign="bottom" style="width: 100%; border: none; background-color: black; padding: 0cm 3.5pt; height: 15pt; background-position: initial initial; background-repeat: initial initial;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="color: white; font-weight: bold;">BAJO CONTRATO</span><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:white;mso-fareast-language:es"><o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:15;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border: 1pt solid windowtext; background-color: black; padding: 0cm 3.5pt; height: 15pt; background-position: initial initial; background-repeat: initial initial;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:white;mso-fareast-language:es">Rk Sector<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width: 38.9%; border-style: solid solid solid none; border-top-color: windowtext; border-right-color: windowtext; border-bottom-color: windowtext; border-top-width: 1pt; border-right-width: 1pt; border-bottom-width: 1pt; background-color: black; padding: 0cm 3.5pt; height: 15pt; background-position: initial initial; background-repeat: initial initial;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:white;mso-fareast-language:es">Marca<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width: 46.44%; border-style: solid solid solid none; border-top-color: windowtext; border-right-color: windowtext; border-bottom-color: windowtext; border-top-width: 1pt; border-right-width: 1pt; border-bottom-width: 1pt; background-color: black; padding: 0cm 3.5pt; height: 15pt; background-position: initial initial; background-repeat: initial initial;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:white;mso-fareast-language:es">Sector<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:16;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">1<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">PACÍFICO<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">BANCOS GRANDES<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:17;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">2<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">PRODUBANCO<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">BANCOS GRANDES<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:18;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">1<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">PROMERICA<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">BANCOS MEDIANOS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:19;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">2<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">SOLIDARIO<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">BANCOS MEDIANOS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:20;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">1<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">BANCO DE LOJA<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">BANCOS PEQUEÑOS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:21;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">2<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">PROCREDIT<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">BANCOS PEQUEÑOS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:22;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">1<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">ECUASANITAS<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">SEGUROS DE SALUD<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:23;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">2<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">SALUD<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">SEGUROS DE SALUD<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:24;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">1<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">ETAPA<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">SERVICIOS PÚBLICOS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:25;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">2<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">EMAAP<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">SERVICIOS PÚBLICOS<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:26;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">1<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">DINERS CLUB<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">TARJETAS DE CRÉDITO<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:27;mso-yfti-lastrow:yes;height:15.0pt"> <td width="14%" nowrap="" valign="bottom" style="width: 14.66%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">2<o:p /></span></p> </td> <td width="38%" nowrap="" valign="bottom" style="width:38.9%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">PACIFICARD<o:p /></span></p> </td> <td width="46%" nowrap="" valign="bottom" style="width:46.44%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">TARJETAS DE CRÉDITO<o:p /></span></p> </td> </tr></tbody></table><br /> <span style="font-weight: bold;">MARCAS MÁS RECORDADAS<br /> </span><br /> El objetivo del estudio de marcas más recordadas es determinar la recordación espontánea de marcas en la mente del consumidor de las dos principales ciudades del país (Quito y Guayaquil). Para este fin se utilizó una metodología mixta de encuestamiento; es decir que se trabajó vía encuestas telefónicas e intercept.<br /> <br /> Se realizaron 2.221 encuestas efectivas, del cual el 85% fueron vía telefónica de la base de las páginas blancas de la guía telefónica y el 15% se dio de manera intercept en puntos específicos de las ciudades. La proporción de la muestra se encuentra distribuida por nivel socioeconómico, guardando las características y composición de los estratos socioeconómicos que maneja el INEC.<br /> <br /> Se utilizó un formulario que registraba los datos del entrevistado como son: el género, la edad, la ciudad, la pregunta general de recordación y 2 insistencias. Esto llevó a que se dé un total de hasta 6.663 menciones de marcas recopiladas. A partir de estos resultados se estableció el ranking de las marcas más recordadas en la mente del consumidor.<br /> <br /> Los datos se tabularon con el total de menciones de las marcas, el <span style="font-style: italic;">Top Of Mind</span> más otras recordaciones. Posteriormente se realiza un conteo del total de menciones por marca y se compara respecto al total de menciones recopiladas, lo que permite obtener el porcentaje de recordación de marca.<br /> <br /> En base a los porcentajes obtenidos de las marcas más recordadas, se procede a un re escalamiento, en el que la marca con mayor porcentaje de recordación respecto al total, adquiere la mayor puntuación de 20 puntos. En relación a esta se establecen las calificaciones del resto de marcas.<br /> <br /> En base al puntaje se realiza un ranking de mayor a menor y se escogen las primeras 17 marcas que obtuvieron los porcentajes más altos de recordación.<br /> <br /> <table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="550px" style="border-collapse:collapse;mso-yfti-tbllook:1184;mso-padding-alt: 0cm 3.5pt 0cm 3.5pt"> <tbody> <tr style="mso-yfti-irow:0;mso-yfti-firstrow:yes;height:30.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border: 1pt solid windowtext; background-color: black; padding: 0cm 3.5pt; height: 30pt; background-position: initial initial; background-repeat: initial initial;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:white;mso-themecolor:background1;mso-fareast-language:es"> Rk marcas<o:p /></span></p> </td> <td width="82%" style="width: 82.42%; border-style: solid solid solid none; border-top-color: windowtext; border-right-color: windowtext; border-bottom-color: windowtext; border-top-width: 1pt; border-right-width: 1pt; border-bottom-width: 1pt; background-color: black; padding: 0cm 3.5pt; height: 30pt; background-position: initial initial; background-repeat: initial initial;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><b><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:white;mso-themecolor:background1;mso-fareast-language:es">RANKING MARCAS MAS RECORDADAS ECUADOR 2013<o:p /></span></b></p> </td> </tr> <tr style="mso-yfti-irow:1;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">1<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">Sony<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:2;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">2<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">La Favorita<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:3;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">3<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">NESTLE<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:4;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">4<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">Claro<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:5;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">5<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">LG<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:6;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">6<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">Deja<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:7;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">7<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">Colgate <o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:8;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">8<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">Toni<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:9;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">9<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">Yanbal<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:10;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">10<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">Movistar<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:11;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">11<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">Maggi<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:12;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">12<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">Samsumg<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:13;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">13<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">Avon<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:14;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">14<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">Sumesa<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:15;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">15<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">Chevrolet<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:16;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">16<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">CNT<o:p /></span></p> </td> </tr> <tr style="mso-yfti-irow:17;mso-yfti-lastrow:yes;height:15.0pt"> <td width="17%" nowrap="" valign="bottom" style="width: 17.58%; border-style: none solid solid; border-right-color: windowtext; border-bottom-color: windowtext; border-left-color: windowtext; border-right-width: 1pt; border-bottom-width: 1pt; border-left-width: 1pt; padding: 0cm 3.5pt; height: 15pt;"> <p class="MsoNormal" align="center" style="margin-bottom: 0.0001pt; text-align: center;"><span lang="ES" style="mso-ascii-font-family: calibri;mso-fareast-font-family:times new roman;mso-hansi-font-family:calibri; mso-bidi-font-family:calibri;color:black;mso-fareast-language:es">17<o:p /></span></p> </td> <td width="82%" nowrap="" valign="bottom" style="width:82.42%;border-top:none; border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt; mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt; padding:0cm 3.5pt 0cm 3.5pt;height:15.0pt"> <p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span lang="ES" style="mso-ascii-font-family:calibri;mso-fareast-font-family: times new roman;mso-hansi-font-family:calibri;mso-bidi-font-family:calibri; color:black;mso-fareast-language:es">Real<o:p /></span></p> </td> </tr></tbody></table> </td> </tr></tbody></table>