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5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;mso-fareast-language:EN-US;}</style><![endif]--> <p class="Pa61" style="margin-bottom: 17pt; text-align: justify;"><span style="font-size: 10pt; font-family: verdana,sans-serif; color: black;">Parte de: <a href="http://www.ekosnegocios.com/negocios/verArticuloContenido.aspx?idArt=528" target="_self"><span style="text-decoration: underline underline; color: #0066cc; ">El ADN de los CEO en Ecuador (II edición)</span></a></span></p> <p class="Pa61" style="margin-bottom: 17pt; text-align: justify;"><span style="font-size: 10pt; font-family: verdana,sans-serif; color: black;">Una de las nuevas tendencias de consumo encontradas entre los consumidores ecuatorianos es <b>viajar</b>. La mejora de ingresos, facilidad de traslado, promociones, así como mejoras en rutas y vías son factores claves para que los ecuatorianos consideren cada vez más salir a conocer su país y el exterior. </span></p> <p class="Pa7" style="margin-bottom: 17pt; text-align: justify;"><span style="font-size: 10pt; font-family: verdana,sans-serif; color: black;">Esta tendencia es demostrada por las cifras es así que, según el Instituto Nacional de Estadística y Censos (INEC), 43% de la clase media ha viajado en el último año. Si esta cifra la trasladamos a losCEO (clase alta), se encuentra que al menos un 66,1% de los ejecutivos tienen el hábito de viajar al menos una vez al año. Además, se encontró que entre más hijos tienen, son más proclives a salir al exterior. </span></p> <p class="Pa7" style="margin-bottom: 17pt; text-align: justify;"><span style="font-size: 10pt; font-family: verdana,sans-serif; color: black;">Cuándo se les preguntó cuál es el principal destino de vacaciones, la región Costa, en específico las playas de Mompiche y Salinas son las favoritas para descansar de sus obligaciones. Sorprende que Galápagos sea el tercer destino favorito de los ejecutivos, detrás de montañas y páramos de la Sierra, sobre todo por la importancia internacional de las Islas Encantadas. </span></p> <p class="MsoNormal" style="margin-bottom: 8pt; line-height: 10.55pt;"><span style="font-size: 10pt; font-family: verdana,sans-serif; color: black;">Si lo trasladamos alcontexto internacional se encontró que la playa se mantiene como un destino favorito de los CEO. Las costas de Miami y el paradisiaco mar Caribeño con Aruba a la cabeza son visitadas por al menos 1/4 de los encuestados.</span></p><br /> <table cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td align="center"> <img src="http://www.ekosnegocios.com/negocios/especiales/images/219/V1.jpg" /></td> </tr> <tr> <td> </td> </tr> <tr> <td align="center"> <img src="http://www.ekosnegocios.com/negocios/especiales/images/219/V3.jpg" /></td> </tr> <tr> <td> </td> </tr> <tr> <td align="center"> <img src="http://www.ekosnegocios.com/negocios/especiales/images/219/V2.jpg" /></td> </tr> </tbody></table>