<object width="526" height="374"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2012G/Blank/DonTapscott_2012G-320k.mp4&su=http://images.ted.com/images/ted/tedindex/embed-posters/DonTapscott_2012G-embed.jpg&vw=512&vh=288&ap=0&ti=1492&lang=en&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=don_tapscott_four_principles_for_the_open_world_1;year=2012;theme=technology_history_and_destiny;event=TEDGlobal+2012;tag=business;tag=future;tag=technology;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="526" height="374" allowFullScreen="true" allowScriptAccess="always" flashvars="vu=http://video.ted.com/talk/stream/2012G/Blank/DonTapscott_2012G-320k.mp4&su=http://images.ted.com/images/ted/tedindex/embed-posters/DonTapscott_2012G-embed.jpg&vw=512&vh=288&ap=0&ti=1492&lang=en&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=don_tapscott_four_principles_for_the_open_world_1;year=2012;theme=technology_history_and_destiny;event=TEDGlobal+2012;tag=business;tag=future;tag=technology;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;"></embed></object>