<p style="margin: 0px; text-align: justify;"><span id="docs-internal-guid-945ea5aa-da12-3ed9-4607-91c5c0f22bbf" style="color: #000000; background: transparent;">“El jugador portugués cuenta con una potente identidad digital no sólo por su exposición mediática y el alto número de seguidores e interacciones, sino porque cuenta con una estrategia de comunicación muy bien planificada, lo que le permite sacar el máximo provecho de sus redes y activos en Internet” destaca Juan Carlos Llanos, consultor senior de LLORENTE & CUENCA.</span></p> <p style="margin: 0px; text-align: justify;"><br /> </p> <p style="margin: 0px; text-align: justify;"><span id="docs-internal-guid-945ea5aa-da12-d532-d7ef-5e14996dc978" style="color: #000000; background: transparent;">En cuanto a los jugadores ecuatorianos, el que ocupa la mejor posición es Antonio Valencia que ocupa la posición 102 entre las 800 identidades analizadas, con un factor de influencia de 74,22. Le siguen, en posiciones posteriores, Felipe Caicedo (puesto 148), Máximo Banguera (puesto 172), Cristhian Noboa (puesto 192) y Luis Fernando Saritama (puesto 207).</span></p> <p style="margin: 0px; text-align: justify;"><br /> </p> <p style="margin: 0px; text-align: justify;"><span id="docs-internal-guid-945ea5aa-da12-d532-d7ef-5e14996dc978" style="color: #000000; background: transparent;">Llama la atención que jugadores como el arquero Alexander Domínguez, Renato Ibarra, Edison Méndez, Joao Rojas y el entrenador Reinaldo Rueda, aun no cuenten con cuentas como Twitter y activos web. “Son oportunidades que ahora mismo están perdiendo, por un lado para expresar su propia versión del Mundial a sus seguidores y por otro, poder establecer estrategias comerciales con marcas que estarían interesadas en trabajar con ellos. Como ya lo hace Valencia o Caicedo”, indica Juan Carlos Llanos. </span></p> <p style="margin: 0px; text-align: justify;"><br /> </p> <p style="margin: 0px; text-align: justify;"><span id="docs-internal-guid-945ea5aa-da12-d532-d7ef-5e14996dc978" style="color: #000000; background: transparent;">El “Mapa de Poder Mundial Brasil 2014” es un estudio realizado por LLORENTE & CUENCA, primera consultoría de comunicación en España y América Latina. Este estudio es una iniciativa por primera vez realizada a nivel mundial y busca determinar el nivel de influencia de 800 identidades (jugadores, entrenadores, seleccionados) en Internet, considerando a Twitter y los activos webs como los entornos esenciales para la medición de la influencia en Internet.</span></p><br /> <span id="docs-internal-guid-945ea5aa-da12-d532-d7ef-5e14996dc978" style="color: #000000; font-weight: bold; background: transparent;">Ranking Ecuador General</span><br /> <table style="border-left-width: 1px; border-left-color: black; border-left-style: solid; border-top-width: 1px; border-top-color: black; border-top-style: solid;"> <tbody> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid; background-color: #c0504d;"><span style="color: #ffffff; background-color: transparent;">Posición</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid; background-color: #c0504d;"><span style="color: #ffffff; background-color: transparent;">Jugador</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid; background-color: #c0504d;"><span style="color: #ffffff; background-color: transparent;">Factor de Influencia</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">102</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Antonio Valencia</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">74,22</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">148</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Felipe Caicedo</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">67,33</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">172</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Máximo Banguera</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">64,00</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">192</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Cristhian Noboa</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">62,00</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">205</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Equipo Ecuador</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">59,56</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">207</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Luis Fernando Saritama</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">59,11</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">219</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Jefferson Montero</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">57,56</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">270</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Fidel Martínez</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">50,44</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">278</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Michael Arroyo</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">49,78</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">285</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Enner Valencia</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">47,78</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">286</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Jaime Ayoví</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">47,56</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">287</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Carlos Gruezo</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">47,33</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">344</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Oscar Bagüí</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">39,56</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">351</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Gabriel Achilier</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">37,56</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">356</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Oswaldo Minda</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">36,67</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">357</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Walter Ayoví</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">36,22</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">391</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Frickson Erazo</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">28,44</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">401</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Adrián Bone</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">26,44</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">412</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Jorge Guagua</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">23,33</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">434</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Juan Carlos Paredes</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">14,89</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">575</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Alexander Domínguez</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">0</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">576</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Renato Ibarra</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">0</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">577</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Edison Méndez</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">0</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">578</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Joao Rojas</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">0</span><br /> </td></tr> <tr> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">579</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">Reinaldo Rueda</span><br /> </td> <td style="border-right-width: 1px; border-right-color: black; border-right-style: solid; border-bottom-width: 1px; border-bottom-color: black; border-bottom-style: solid;"><span style="color: #000000; background-color: transparent;">0</span><br /> </td></tr></tbody></table><br /> <br /> <p style="margin: 0px; text-align: justify;"><br /> </p><br />